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Conference Tourism: an important resource for the Italian economy
In Italy, a country where tourism is very important, due to a cultural heritage and art that is unique in the world, the beautiful landscapes and famous food and wines, the slogan now is "seasonally adjusted", ie to attract tourists and visitors throughout the year. The fight against the crisis means to relaunch these sectors such as tourism, which are a force to Italy, but who have gone through a bad time in 2008 and 2009, and we can do through projects aimed at expanding the supply and attract different types of tourists.
One sector that Italy is now is to invest in congress tourism, attracting visitors who are highly valued by hoteliers and tour operators. This category of tourists, in fact, made up mostly of professionals who can spend the money, so that everyone working in the area happy. Moreover, conference tourism is a very useful means for tourism deaseasonalize Italy, and promote those areas at certain times of year would be very busy. An example is given by Romagna Riviera, full of tourists in summer, not so much the other stations: the fair of Rimini, a young but competitive in that area attracts other types of tourism, which is no less important than the beach tourism. In addition, many hotels the Riviera cities as Riccione, work year-round conferences, conventions and business meetings. Many hotels in this and other tourist cities equipped with meeting rooms and provide all services (hostesses, translators and interpreters) and tools (microphone, projectors …) needed to organize an event. Development of conference tourism in these and other areas that have a tradition in tourism means having many advantages, and the advantage is given by the hospitality that characterizes many Italian cities, making them suitable for conference tourism, too. In summary, the development of congress tourism cities such as Riccione, with many hotels that can accommodate a large number of visitors and high quality services, can use its resources in all seasons, contributing to the development of the area on which they stand.
However, hotels with meeting rooms are not enough to promote conference tourism in an appropriate way to Italy to have a large number, as in many European cities, and to host international events, ad hoc congressional areas should be constructed. Many Italian cities are working for this: a project just introduced, for example, to build a conference area between Viareggio and Massa Carrara, Tuscany, to strengthen the tourist offer of the area and to fill a Italian vacuum, ie the lack of a conference center that can accommodate a large number of participants. The major Italian cities, are also investing in conference tourism: Turin, for example, is seeking a new conference center, while Rome is intended to differentiate and expand their offering rich also invest in this type of tourism, and Milan, which is probably the Italian city where congress tourism is more developed, the new conference center for the Expo in Milan already under construction.
About the Author
This article was written by Francesca Tessarollo with support from meeting riccione. For any information, please visit suite hotel riccione or for insurance visit week end centro benessere.
